![]() As a frame of reference, the 10.5 million MLB fans outpace the country’s 6 million NBA fans and its 3.2 million NFL fans. This amounts to nearly one-third of the adult population having an interest in the MLB. According to our global research platform Nielsen Fan Insights, there are 10.5 million fans of Major League Baseball in South Korea. So how deep does the love of baseball run in South Korea and how does this compare to other professional sports? Moving the series around the world certainly makes things interesting from a number of different angles. “Potentially exciting news that the 2024 MLB season will kick off in South Korea with a matchup of the Dodgers and Padres. This event follows their international series in Australia in 2014 and Mexico in 2018, further underscoring the Dodgers’ and Padres’ commitment to globalizing baseball.īeyond the players’ connections to South Korea, the historic rivalry, and the existing legacy of international outings for the two teams, what is the strategic business case for bringing a Dodgers-Padres series to South Korea? Jon Stainer, Managing Director of the Americas for Nielsen Sports, breaks down the data behind this move, why it’s getting an optimistic outlook from the MLB, and why advertisers and sponsors should be thirsting for the opportunity to present in front of a one-of-a-king passionate audience. The selection of the Dodgers and Padres is notable due to their ties to Korean baseball, with the Padres’ Ha-Seong Kim and the Dodgers’ Chan Ho Park both having significant connections to the sport in Korea. Though nothing is confirmed just yet, the Dodgers-Padres series, slated for late March, is eyeing Seoul’s Gocheok Sky Dome, a venue with a history of hosting international baseball events. Put your picks to the test and bet on with BetMGM Sportsbook.In a potential boost for international baseball, the Los Angeles Dodgers and the San Diego Padres, renowned for their rivalry, are expected to inaugurate the 2024 regular season in South Korea, marking a first for Major League Baseball playing any of its games in the country.
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